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The reason 1LE cars exist is because of SCCA showroom stock racing. As the name implies, Showroom Stock racing requires that all competing entries be absolute production cars. Naturally, GM wanted to widen its advantage over the competition, so to utilize items like bigger brakes and lighter driveline pieces on its race cars, it first needed to make them available on the production cars. It wasn't until 1990 that automotive magazines, dealerships and the general public really started to catch on to these cars. They started popping up in everything from Car and Driver to Popular Mechanics. The word had leaked out about these killer factory race cars and, suddenly, everybody wanted one.
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